Building A Coaching Culture

The 21st century workplace and labor market are much different than in the past. New generations and technologies are rapidly changing the expectations people have for their employer - how they want to work and how they want to be led.

As a complex organization, how do you lead in this new 21st century environment? How do you attract and retain top talent? How do you win as an employer of choice?

We firmly believe that a coaching culture and leadership style are both imperative to succeed in the 21st Century labor market.

We have successfully built successful and profitable organizations based on the foundation of a coaching culture and it is our mission to help others do the same.

As the founding owner, J.R. has served as Flatter, Inc.’s

Chairman since its beginning in 2002. In this position, he leads Flatter’s global operations from the front – visiting each program personally to ensure his teams are motivated and performing up to Flatter’s standards of excellence. Concurrently, as Flatter’s Chief Learning Officer, J.R. oversees all leadership development and coaching projects and programs.

J.R. complements his leadership skills, business experience, and analytical acumen with a strong educational background that includes a Bachelor of Arts in Business Administration from the University of Washington – with a concentration in Organizational Design, a Master of Science in Management from the Naval Postgraduate School – with a concentration in Multi-Variate Regression Analysis, and a Ph.D. in Public Administration from The George Washington University - with a concentration in Leadership Development.

J.R. is happily married to the former Alicia Flores and they have four grown children and ten growing grandchildren – so far!

His technical skills include a specialization in Microsoft’s .NET framework, full-stack development, and HTML5. He has also invested in his leadership and project management skills; earning his PMP in 2018 and graduating from the Fredericksburg Regional Chamber of Commerce’s Leadership Fredericksburg program in 2019.

Lucas graduated from Rochester Institute of Technology with a Bachelor of Science in Game Design and Development. He is currently completing his Master’s of Business Administration from the University of Mary Washington.

Lucas and his wife, Lina, live in Fredericksburg Virginia with their 3-year-old son, Declan, and two shih-tzus, Benicio and Basil. Lina exclusively speaks Spanish at home to teach Declan, and Lucas is developing his mastery of the language along with his son. In his personal time Lucas enjoys long distance running and creative pursuits such as drawing comics and learning to play the guitar. He is also a passionate appreciator of all forms of popular culture, being an avid reader, movie buff, and video game enthusiast.

BUILDING A COACHING CULTURE

Weekly leadership development, coaching, and culture development insights from leading experts who are developing world-class cultures in their own organizations.

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JR FLATTER

LUCAS FLATTER

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